Great new offer from Panasonic at ASK!

Buy the Panasonic DMC-LX5 Digital Camera from ASK and not only can you claim for either a spare battery or SD card from Panasonic, you will also be entered into a prize draw to win a safari trip for two or one of 25 weekend breaks in the UK.*
Offer runs 18/March/2013 - 27/May/2013
Click here for claim form and T’s & C’s
*Terms & Conditions Apply
The Panasonic Lumix DMC-LX5 is one of the most sophisticated cameras on the market and a must for serious photographers looking for a compact yet fully-capable camera. Top features include a 24mm Wide-angle f/2.0 Lecia Lens, High-sensitivity CCD and intuitive manual controls and creative options.
The DMC-LX5 is equipped with a large 1/1.63-inch, 10.1-megapixel ultra-sensitive CCD sensor. This delivers high resolution images with zero noise even when sensitivity is high and ensures rich gradation, superb contrast and a very impressive wide dynamic range.
Bright, top-quality lens
The Lumix LX5 boasts a bright 24mm Wide-angle f/2.0 Leica DC Vario-Summicron Lens with 3.8x optical zoom. The low-distortion, high-resolution lens lets you capture the finest details, fit far more into your frame and offers incredible clarity from corner to corner. Plus the combination of the f/2.0-3.3 aperture and iris diaphragm allow you to produce stunning shots with gentle soft focusing.
In addition the LX5 offers Intelligent Zoom that extends the zoom ratio by approximately 1.3x whilst still maintaining image quality, so you can capture 4:3 images with a zoom equivalent to 5x.
The LX5 features Panasonic’s cutting-edge Venus Engine FHD and Intelligent Resolution technology to ensure the very best results from each and every shot. Intelligent Resolution technology automatically detects three key parts of the image - outlines, detailed texture areas and soft gradation and then performs the most precise and effective signal processing for that area, pixel by pixel. This results in images that are sharper, clearer and crisper.
You have the option to shoot images as JPEG files, unprocessed RAW files or a combination of both! Plus there is a handy switch by the lens barrel that lets you select the image aspect ratio – You can choose from standard digital 4:3 ratio, 3:2, 16:9 and even 1:1.
Intuitive design and comprehensive manual controls
Experienced photographers can use the LX5’s extensive manual controls to get the best from their shot. The camera has an enhanced jog dial for intuitive control and there is a handy switch on the lens barrel to change between autofocus, macro focus and manual focus. Plus the My Colour Mode and Film Modes allow you to easily customise colour effects to suit your preferences.
Alternatively you can activate iA (Intelligent Auto) Mode when capturing stills or video and the camera will automatically activate a range of technology and adjust settings to get the best results from your scene and situation.
The LX5 is ready to shoot stunning 720p HD video in either the AVCHD Lite or Motion JPEG format. There is a dedicated video recording button for quick and easy video, plus you can even use the optical zoom as you film! Dolby Digital Creator ensure high-quality sound as you film and you can activate the special Creative Movie Mode in order to adjust the shutter speed and aperture of your video.
On the back of the Lumix DMC-LX5 is a top-quality 3.0-inch LCD with 460,000-dot high resolution. The display offers superb clarity, so you can precisely frame your shot with ease.
Excellent build quality and more
Build-quality is superb with a robust metal case and leather grip and the camera can easily fit into trouser pockets, making it a more practical alternative to a DSLR or interchangeable lens camera. The versatile LX5 also has a hot shoe and can be used with a wide range of optional accessories such as viewfinders, filters and external flashes.
The Panasonic Lumix DMC-LX5 is the complete compact camera and a must for more serious photographers looking for a pocket-size yet creative and fully-capable camera.
• UK Stock - Product comes directly from Panasonic UK in original manufacturer's packaging and with the correct accessories
• Includes 1 Year Manufacturer’s Warranty
• Free 1 - 2 Day Delivery to UK Mainland Addresses*
*With orders placed before 4pm that day. Excludes orders on Friday, Saturday and Sunday.