This website is owned and run by Ask Electronics Limited. Ask Electronics Limited respects the privacy of every individual who visits our website. This statement describes the information which we may ask for, and the ways in which we may use that information. We will not collect any information about you without your consent. It also tells you how you can check that information about you which we keep is accurate and how you can instruct us to erase this information from our files.

Your Privacy
We are committed to protecting your privacy in accordance with UK Data Protection law and have in place strict procedures relating to the storage, use and disclosure of your personal information. We have provided this notice to enable you to make choices about the way your information is collected and used. We have described below the personal information we may collect about you, the purposes for which this information is held and used and the limited circumstances in which we may disclose your information to others.

The information we collect and how this may be used
When you register on the website we will ask for your name, address, telephone number, e-mail address, password. This enables us to send you information, which may interest you, newsletters and details of forthcoming special offers, competitions and events on the site. We may also provide some or all of this information to our partners or advisors for the purposes of investigating any query you raise with us. When you enter a competition or other contest we may ask for further information relating to the competition or offer which enables us to administer the competition and notify winners. We monitor the usage of the website including usage patterns to help us improve the design and content of the site and the service we provide. We also collect information on your use of the site about you which does not identify you personally to provide you with information, products and promotions, which may interest to you. This information is collected and stored as a "cookie" on your computer's hard drive for record-keeping purposes. The use of cookies is standard and can enhance your use of a site by helping us to identify your personal areas of interest. Most web browsers allow you to disable the automatic acceptance of cookies if you so wish. However you may not be able to take advantage of all the features of our website if you do so.

Sharing of your information
We collect information about you principally for purposes of administration and improvement of our service. However this information may be disclosed to third parties in the following limited circumstances. We may share your personal information with other members of our group of companies and with partners in conjunction with whom we offer promotions or competitions on the site. We may also disclose your personal information if required to do so by law, for example by order of a court. Other than for these limited purposes we will not sell rent trade share or otherwise disclose any of your personal information.

Information provided to third parties
This website contains links to sites over which we have no control. These sites may have information practices, which differ from those, described here and you are advised to consult the privacy notices of those sites before giving any personal information.

If you do not wish to receive correspondence from us
You may decide you do not wish to receive e-mails, newsletters or information about promotions or competitions from us. If you would rather not then please click on the appropriate box when you register with us, or alternatively at a later date you may e-mail your request to info@askdirect.co.uk.

Security
We will take reasonable precautions to prevent the loss, misuse or alteration of information you give us. If you have given us information about yourself and would like copies of that information, or if you would like us to correct any factual inaccuracies in that information, or if you would like that information deleted from our records, then please contact us on info@askdirect.co.uk or write to our Privacy Compliance Officer at 251 Tottenham Court Road, London, W1T 7QZ. We will use reasonable efforts to supply, correct or delete information about you on our files.

This site is protected by SSL (Secure Sockets Layer) technology, which is a communication system that ensures privacy when you communicate with our site. We use a VeriSign Server Certificate so that you can be sure that the data you are sending is transmitted securely to askdirect.co.uk. Your Order details, including your address and other personal details that we collect, are stored on our dedicated secure database servers, which themselves are located in a physically and electronically secure data centre facility. Our internet technology is provided by specialists in the E-commerce field. Any queries relating to security of the website should be sent to S C PATEL on scp@askdirect.co.uk