null

LG OLED77C16LA 77" C1 4K Smart OLED TV

MSRP: £4,499.00
£3,099.00
(You save £1,400.00 )
SKU: OLED77C16LA
Condition: New

  • LG 4K SELF-LIT OLED for infinite contrast & 100% colour fidelity
  • Advanced α9 Gen4 AI processor 4K for ultimate picture & sound
  • Exceptional cinema & sport with Dolby Vision IQ and Dolby Atmos
  • Powerful gaming with HDMI 2.1, VRR, HFR, Game Optimiser
  • Low blue light & flicker free for less eye fatigue and safer viewing

LG OLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.

SELF-LIT PiXELS
When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other.

Infinite Contrast
Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.

100% Colour Fidelity
Renowned global testing agency Intertek has confirmed that LG OLED displays have 100% colour fidelity. This means that the colours you see on the screen closely match the colours of the original image. So everything you watch looks as the creator intended.

OLED Cinema
LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, crystal-clear sound and perfect black levels deliver movies as the director intended.

Dolby Vision IQ & Dolby Atmos
Dolby Vision IQ intelligently optimises picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.

FILMMAKER MODE™
FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

HDR 10 Pro
LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favourite movies and shows will be more vivid and vibrant from beginning to end.

OLED Gaming
LG OLED TV is designed for next generation consoles, boosting your competitive edge with swift response, the latest gaming features, and a 120Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup.

Partnerships with Game Industry Leaders
LG continues to work with industry-leading companies to ensure you get the best possible gaming experience. We partnered with NVIDIA and AMD to make LG OLED TV the only G-SYNC and AMD FreeSync™ Premium certified TV. And on top of that, we joined forces with Xbox to unleash the full potential of next-gen gaming, becoming the official TV partner of the Xbox Series X console. Combine all this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of gaming every time you play.

The Latest Gaming Specs
LG OLED unleashes the full potential of next generation consoles - and heightens your gaming skill. Boost your competitive edge with HFR, VRR, ALLM and an incredible 1ms response time. See every detail in stunning pixel-perfect 4K resolution, HGiG, Dolby Vision and Dolby Atmos. OLED TVs come loaded with HDMI 2.1, FreeSync, G-Sync, Game Optimiser, eARC features as well as easy access to Twitch on LG’s webOS smart platform.

Game Optimiser
Game Optimiser puts all your game settings in one place. It automatically adjusts the picture to optimise graphics no matter what type of game you're playing. You can also toggle both NVIDIA G-SYNC and AMD FreeSync technologies so all your games are clearer and smoother with less lag, stutter, and tearing.

OLED Sport
LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound is enhanced by the smoothest motion so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

OLED Motion Pro
Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.

Sports Alert
Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favourite teams, even when you're watching other content.

Bluetooth Surround Ready
Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

α9 Gen4 AI Processor 4K
At the core of every LG OLED TV is the α9 Gen4 AI Processor 4K, the brain of the TV, capable of automatically detecting and optimising the content you are watching for the ultimate picture and sound experience.

AI Picture Pro
Using a vast database of over one million visual data points, the deep-learning algorithm recognises content, removes noise, and optimises picture quality.

AI Sound Pro
By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimise the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.

Eye Comfort Display
LG OLED TVs have been certified as flicker-free, low blue light displays that pose no photobiological hazard to your eyes. Unlike LED TVs, which flicker and emit of lot of blue light. So sit back, relax, and enjoy the view.

Eco-friendly OLED
LG OLED TVs are officially eco-friendly. When compared with LED TVs, they're safer because they don't use backlights, they're made with less plastic, use fewer hazardous materials, and have a lower risk of producing indoor air pollutant

AI ThinQ
LG ThinQ is here to maximise your TV experience. Choose your favourite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

New Magic Remote
The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in voice control provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favourites.

Voice Command
LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.

soloco.png