- Where beauty meets function: a timeless design that fits your living space
- Watch in incredible glare-free 4K detail on the new QLED Matte Display
- An intelligent processor that adapts to bring glorious 4K picture & AI sound
- Discover a new way to stream music from your smartphone with NFC on TV*
- Smart TV apps: Netflix, Prime Video, Disney+, BBC iPlayer, BT Sport and more…
360 All Round Design
Versatile by design, The Serif looks beautiful from front to back, side to side, and can elegantly sit even right in the middle of the room. No matter where it's placed, The Serif TV fits impeccably into any space. It's a timeless TV, designed to look unconditionally beautiful from any angle in your home.
Finally – see every glorious detail, without the glare of the sun or the lights in your room getting in the way. The Serif’s revolutionary, glare-free QLED 4K TV Display absorbs reflections, so even in bright light, you'll experience the brilliance of watching everything in flawless colour – without distractions.
100% Colour Volume* powered by Quantum Dot
100% Colour Volume means you’ll see colour the way it was meant to be seen*. That’s because Quantum Dot display technology is able to transform light into breath-taking colour that'll look just as impressive ten years down the line – in fact, we guarantee it**. With over a billion true-to-life colours calibrated with the Samsung SmartThings app, everything you watch is brought to life like never before***.
*100% colour volume measured to DCI-P3 standard, certified by VDE.
**Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.
***Internet connection, compatible Android or iOS device and SmartThings app required.
Quantum Processor 4K
Transform your entertainment with AI-powered 4K. From the nightly news to that classic movie, this intelligent processor automatically adjusts the brightness and upscales the resolution of everything you watch to stunning 4K Ultra HD detail - even if it's not been filmed that way. Plus, smart audio perfectly adapts to what’s on screen and overcomes the background noise in your room.
If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.
Iconic ‘I’ Shape
Imagined by award-winning designers, Ronan and Erwan Bouroullec, The Serif has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf.
No more blank screen ruining your home décor when The Serif is switched off. Ambient Mode+ turns it into a digital, glare-free canvas to display useful information, your own photos*, or colourful patterns.
Plus, the new EyeComfort Mode feature re-adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.
Object Tracking Sound LITE
Turn up your audio experiencer with virtual 3D surround sound. It uses AI and your TV's bottom speakers to stimulate overhead sounds. The result? Cinematic, 3D audio that follows the action - all without need for extra speakers.
Smart TV powered by Tizen
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your favourite catch-up TV apps – including Netflix, Disney+, Apple TV, BBC iPlayer and BT Sport** - all in one place at the touch of a button. Discover our easy-to-use Smart Hub platform and spend less time searching, more time watching what you love, with tailored recommendations.
Go from watching your favourite show on your mobile device to watching on The Serif with a bigger screen with easy screen mirorring.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.
SolarCell One Remote
Say goodbye to disposable batteries with this all-in-one, energy-saving remote that charges on indoor light.