- When it’s off, transform your TV into a gallery of beautiful works of art
- Watch in truthful colour and incredible glare-free detail on the new QLED Matte Display
- All on a stunningly slim TV with tidy cables that hangs flush to the wall
- Choose from over 40 interchangeable bezel colours to customise your TV*
- Elevate your movie nights with best-in-class 3D surround sound, powered by Dolby Atmos®
Make your own TV
A masterpiece in its own right, The Frame is a stunningly slim TV that you’ll want to watch even when it’s off. More than just a TV – it’s a glare-free canvas that can be endlessly transformed to showcase the things you love in your home, inspiring you to reinvent your everyday space. Each and every day.
Watching a midnight drama or a dramatic artwork? Luckily, The Frame’s ground-breaking, glare-free QLED TV display absorbs reflections – so even in bright light, you’ll be watching the drama, not yourself.
Beautiful art to reinvent your home, each and every day. Instead of fading to black when the TV is off, The Frame turns into a glare-free canvas to showcase a gallery of iconic art and stunning photography – including your own.
Access over 1,600 beautiful works of art from world-renowned institutions on the Art Store – spanning iconic classics to contemporary stunners – to find the perfect piece that matches your every occasion. And with fine-tuned recommendations, it’s easy to find what you love, collect your favourite pieces, and curate your very own art exhibition.
Modern Frame Design
A masterpiece in its own right, The Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, flush to the wall, so it'll blend beautifully with your home.
Make your own Frame. Choose from over 40 interchangeable bezel styles at theframebezel.com to create the perfect match for your taste, space or simply the artwork on display*. As they’re magnetic, it’s easy to swap them whenever you fancy a change – all it takes is a snap to switch things up. So go ahead, the choice is yours.
*Customisable bezels each sold separately.
100% Colour Volume powered by Quantum Dot*
Watching the latest blockbuster or your favourite artwork – 100% Colour Volume means you’ll see colour the way it was meant to be seen*. That’s because Quantum Dot display technology is able to transform light into breath-taking colour that'll look just as impressive ten years down the line – in fact, we guarantee it**. With over a billion true-to-life colours calibrated with the Samsung SmartThings app, everything you watch is brought to life like never before***.
*100% colour volume measured to DCI-P3 standard, certified by VDE.
**Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.
***Internet connection, compatible Android or iOS device and SmartThings app required.
Quantum Processor 4K
Transform your entertainment with AI-powered 4K. From the nightly news to that classic movie, this intelligent processor automatically adjusts the brightness and upscales the resolution of everything you watch to stunning 4K Ultra HD detail - even if it's not been filmed that way. Plus, smart audio perfectly adapts to what’s on screen and overcomes the background noise in your room.
Super Surround Sound powered by Dolby Atmos®*
Take your 4K entertainment experience to a whole new level of immersion. The Frame TV is packed with dedicated up-firing speakers and, for the first time, supports Dolby Atmos technology – bringing you truly cinematic surround sound. Paired with Object Tracking Sound, no matter what you watch, you’ll get thrilling 3D audio that moves with the action on-screen.*
*50" and 43” The Frame support Dolby Atmos® with virtual top speakers and OTS Lite.
Slim Fit TV Wall-Mount & One Near-Invisible Cable
Keep your style and view on point. Hang it just like a picture frame using the Slim Fit TV Wall-Mount, then let The Frame blend beautifully with your home — just like real art. With a 5m One-Near Invisible Cable for all your connections, you won’t have to worry about cable management. You can even plug all your multimedia devices into the One Connect Box and keep all your cables tidily hidden away.
When Art Mode is on, The Frame TV adapts so you can enjoy your art in any light – but only when you need it. So when you’re in the room, the built-in motion sensor detects your presence and automatically turns the TV screen on*. When you leave, it turns off, and into standby mode to save energy. Plus, a brightness sensor detects the ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the look of a traditional art piece.
Brilliant viewing, no matter the time of day. Sit back, as The Frame automatically readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.
Smart TV powered by Tizen
With the best-selling Samsung Smart TV at your fingertips, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps - all in one place at the touch of a button. Discover our easy-to-use, customisable Smart Hub platform, and spend less time searching and more time watching what you love, with tailored recommendations.