Sony KD-50X72KPU 50" X72K 4K Ultra HD HDR Smart TV

4K HDR
Pictures come vividly to life on this 4K HDR TV, immersing you in the drama and excitement of movies and games. Supporting a variety of HDR formats including HDR10 and Hybrid Log-Gamma, it brings the best of 4K from disc, broadcasting or streaming into your home.

BRAVIA™ Engine
Enjoy lifelike images with Sony’s BRAVIA™ Engine enhancing everything you watch to give you the best viewing experience possible. 

TRILUMINOS Display
By widening the colour spectrum, TRILUMINOS powered by our X1 processors reproduces more colours than a conventional TV. It analyses and processes data in every image to make colours even more natural and precise so pictures are closer than ever to real life.

Android TV™
Access 400,000+ movies and shows, play music and games, cast from any device onto your TV, and add the apps you use most - all with Android TV.

Voice Search
Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing - you just have to ask.

Google Assistant
Press the Google Assistant button on your remote to do more on your TV with your voice. Ask Google to search for the latest blockbuster, stream shows, or open multiplayer games.

USB HDD Record
Record your favorite shows on a USB stick or hard drive with the built-in dual digital tuner.